& Digital Media Consulting
Content marketing establishes thought leadership for companies, organizations and individuals in their respective industries. This style of marketing involves the strategizing, production and publishing of helpful digital content to boost relevant website traffic and qualified sales leads, retain clients, and recruit brand evangelists. Content types include, among others:
- Website copy
- Email marketing
- Social media marketing
Reach Your Audience Where They Are (& How They Are)
Your audience engages with the digital world in specific ways (because that’s who they are). Some are geared toward social media channels, others prefer reading blogs, and others read industry white papers. Some do all these and more. Your success depends on providing the digital content your audience needs, when and where they need it.
Grand River Agency works with you to strategize and execute a content roadmap that reaches your audience where they are.
We Build Trust In Brands
We build trust in brands with digital content that offers increasing value at each stage of the buyer’s journey. Once trust has been established, we continue to produce relevant content after the sale to delight consumers and create brand evangelists. Grand River Agency produces content marketing that softly guides buyers toward positive decisions.
Grow Your Audience Through Search Engine Optimization
Search engines like Google, Bing and Yahoo! continually evolve their algorithms and other technology to improve user experience. They aim to improve quality results based on user intent and helpful content. Grand River Agency researches optimal keywords for SEO to drive organic search traffic to your website.