Grand River Agency Adds Social Media Marketing & Fundraising Certification
We’re Certified & Ready to Amplify Your Nonprofit’s Voice & Donor Outreach Nonprofit leaders wear more hats than a Broadway […]
The Death of Expertise? Navigating Communications in an Anti-Expert Era
For years, my career as a journalist hinged on a fundamental principle: when in doubt, call an expert. Heck, even […]
8 Ways Your Nonprofit Might Be Violating Data Protection Laws (Without Even Realizing It)
(Editor’s note: Kelsey Boudin is not a licensed attorney, but rather a strategic communications expert. His advice is to be […]
How Nonprofits Can Grow Their Social Media Following Without Breaking the Bank
Discerning nonprofit leaders like you know every dollar counts. So how can nonprofits grow a social media following without a […]
How AI Can Identify Major Gift Donors for Nonprofits: A Data-Driven Approach
There’s more to artificial intelligence (AI) than creating content. It’s surprising how few in the nonprofit industry are aware of […]
5 Reasons Your Nonprofit Absolutely Needs an AI Policy in 2025
Let’s go back a couple years. Even halfway through 2024, I never would’ve thought we’d be talking so seriously – […]
Speak Like a Human: Mastering the Art of Professional Speech Writing
Let’s be honest, the art of speech writing today has lost a bit of luster. We can blame politics for […]
*NEW* We’re Certified in Artificial Intelligence for Nonprofit Marketing & Fundraising!
We’ve used artificial intelligence (AI) for years now. It’s crazy how quickly time flies as the technology for doing business, […]
9 Nonprofit Strategies for Using AI to Improve Personalized Donor Outreach
Donor relationships are the lifeblood of every nonprofit fundraising campaign. Today, artificial intelligence allows nonprofit executives, fund developers and grant […]
How to Come Up With Awesome Business Podcast Content Ideas
A business podcast can play a key role in your organization’s evolving digital marketing strategy. But how do you keep […]
Business Podcast Promotion: Unleashing the Potential of Short-Form Video
You’ve strategized and launched your business podcast. Congratulations! Now, how are you going to get eyes and ears on it […]
4 Basic Steps to Mastering Business Podcast Content Creation
The potential for digital content creation is virtually limitless these days. As a smart business leader, you’re likely proud you’ve […]
Public Relations: Big Media Splash as Grand River Agency Launches Nonprofit Fundraiser
It’s wonderful when things go exactly as planned. Even better when they exceed expectations. By now you’ve likely heard about […]
Grand River Agency Builds $1 Million Fundraising Campaign for Nonprofit Client
Let’s take a behind-the-scenes look at the strategic maneuvers powering a $1 Million Fundraising Campaign for one of Grand River […]
OTH Column: PR Crisis Lessons from Another Bona Hoops Fiasco
(Editor’s note: The following op-ed piece appeared in the March 26, 2024 editions of the Olean Times Herald and The […]
5 Tips to Improve Your Business Website Content Experience
When a prospective lead visits your business website, what do they experience? What do they think and feel? Do they […]
Google Business Profiles are Ending: How to Migrate Your Website to WordPress
The internet is constantly changing, take it from me. I’ve been working in the digital marketing world since BEFORE SEO […]
Nonprofit Case for Support: Fulfilling Your Grand Design
Nonprofit superheroes, it’s not enough to write a fantastic nonprofit case for support. It could be the most well-written, thoroughly […]
How to Build the Ultimate Nonprofit Case for Support
We’ve described the importance of a great nonprofit case for support. Now’s the time to build one. This comprehensive document […]
Case For Support: 6 Legit Reasons ALL Nonprofits Should Have One
We’re on a nonprofit superhero kick here at Grand River Agency! With all the good – all the community impact […]
5 Keys to Designing a Business Logo: Let’s Make a GREAT First Impression!
Your brand matters. The most prominent part of your organization’s brand identity is your logo. Without saying much explicitly – […]
The Groundhog Day Loop: Escape the Digital Marketing Rut with Grand River Agency
“Well, it’s Groundhog Day … again.” Of course, we’re doing our best to channel our inner Bill Murray here. So […]
Nonprofit Marketing & Advertising: The Whole Industry is Getting It Wrong
How has the nonprofit sector gone so wrong? The philosophies around charity are, well, overly charitable. Go ask a nonprofit […]
No One Actually Wants To See Your Marketing
Sorry to break it to ya’. You want your organizational brand to be welcome – like a beloved family member […]
How To Boost Your Business Website SEO With E-E-A-T
Let your business website SEO “E-E-A-T”! OK, so we’re trying to get cute with acronyms here. But when it comes […]
8 Proven Strategies from a Former Journalist to Improve Public Relations
I’ve been remembering fondly my former career as a news journalist lately. In the years that’ve gone by, I still […]
Nonprofits, Have You Ever Considered Your Unique Value Proposition?
As a nonprofit executive, have you ever really thought about your organization’s unique value proposition? That sounds like yet another […]
4 Ways Nonprofits Can Engage Their Communities in BIG WAYS!
Your nonprofit organization relies on community engagement. Think about it. How far would your charity get if no one knew […]
8 Nonprofit Branding Tips to Align with Your Community Mission
Branding isn’t just about logos and slogans. It’s also not just about the world of big business, where the likes […]
Nonprofit Digital Marketing Trends for 2024
It seems like most blog posts like this inevitably begin with something like “In the ever-evolving landscape of digital marketing” […]
How To Schedule Social Media Posts Across Multiple Platforms
Social media marketing can be one of the most frustrating and confounding things for many small businesses and nonprofits to […]
Breaking News: StratComm.Live Podcast IMMEDIATELY Soars to Number 8 on Apple Podcast in the US!
Many of you know that we recently launched our marketing podcast for small business and nonprofit. The response from our […]
Grand River Agency Named NANOE’s Preferred Nonprofit Social Media Marketing Agency
Grand River Agency began coordinating social media marketing for the National Association of Nonprofit Organizations & Executives (NANOE) just a […]
Grand River Agency Appoints Josh Hatcher as Vice President of Client Success
OLEAN, NY – Grand River Agency is pleased to announce the appointment of Josh Hatcher as Vice President of Client […]
Southern Tier Communications Strategies is Now Grand River Agency!
Change and growth. It’s the natural order of things … if you’re doing it right. Our growing strategic communications firm […]
Amplify Your Nonprofit Storytelling: Expert Communications Strategies for Ultimate Impact
Communicating a nonprofit mission is the first step to fulfilling that mission. Essentially, your nonprofit mission can’t exist without communication, […]
Case Study: Neighborhood School of Dance
In 2022, the folks at Grand River Agency dove headfirst into an exciting video project with Neighborhood School of Dance […]
Case Study: Walsh Academy / Southern Tier Catholic School Video Project
In 2022, Grand River Agency tackled a video production project for Archbishop Walsh Academy / Southern Tier Catholic School in […]
How to Write a Press Release: A Public Relations Guide for Beginners
I spent my formative professional writing years, in my 20s, sweating in a newspaper newsroom in death throes at the […]
WordPress Maintenance Checklist: Keeping Your Website Running Smoothly
WordPress is an essential tool in today’s internet economy. About 810 million websites use this popular site builder and open-source […]
From Buzz to Branding: The Art of Strategic Public Relations
When organizations think about “marketing” in this day and age, usually one of two concepts come to mind: paid advertising […]
Artificial Intelligence in Strategic Communications: AI Isn’t Enough on Its Own
POW-ER-FUL! Yes, that’s the word for artificial intelligence in strategic communications (or stratcomm, a broad field that encompasses any sort […]
Judging Books by Their Covers: The Art of eBook Seduction
In this blog post, we’re going to talk about eBook cover design that gets attention. I know that title is […]
6 Blogging Tips for Digital Marketing Newbies
Hey there, fellow bloggers and content creators! If you’re reading this, you’re probably stuck trying to create content for your […]
Leveraging Nonprofit Social Media for Maximum Impact
Yes, I said “leveraging.” It’s not enough for nonprofits – of any size – just to use social media. You […]
5 Great Nonprofit Marketing Tips to Boost Your Impact & Outreach
Working as a grant writer at a small nonprofit some years ago, I was also tasked with most of the […]
The Power of Expert Storytelling in the 21st Century: Elevating Every Industry
We live in a world where storytelling smacks us at every turn. Yet, as human beings (for the most part), […]
Does Your Organization Need a Digital Marketing Expert?
Yes, and I can think of 3 HUGE reasons why you need a digital marketing expert. But, in nearly two […]