“Well, it’s Groundhog Day … again.” Of course, we’re doing our best to channel our inner Bill Murray here. So many organizations are stuck in a perpetual digital marketing rut. Whether you’re a for-profit business aiming to nurture sales-qualified leads or a nonprofit appealing to big-money donors, effectively telling your story in the digital realm can be such a tough cookie to crack.
Even if you’re doing all the research and following some “digital marketing playbook” laid out by so-called experts. Many organizational executives – like you – tirelessly spin wheels to keep yourself and your teams up to speed with the ever-evolving social media landscape, maintaining a website, and navigating constant changes to algorithms and SEO rules.
It feels like a never-ending cycle, doesn’t it? So rather than getting up every morning, running into that annoying Ned Ryerson and planting your foot in that cold puddle (“Watch out for that first step! It’s a doozy!”), let’s learn how to fall in love with digital marketing and escape the Groundhog Day loop.
End the Repetitive Madness: Avoid a Revolving Door of Digital Marketers
Hiring an in-house marketing person might seem like a solution, but it can be an expensive gamble – especially for smaller organizations that may struggle even with wise staff investments. They’re a butt in a seat, 40 hours a week or more, churning out marketing content that no one wants to see until they’re blue in the face.
What’s worse, they’re likely following the failed marketing strategies of their predecessor, a Board of Directors without experience, or maybe even your own executive naivete. (Does “We’ve always done it that way” sound familiar?)
Fast forward a year, and your “marketing guru” has moved on, leaving you stuck in the same loop, repeating the process over and over again. It’s your own version of Groundhog Day, but without the comedic charm.
Consider Your Digital Marketing Options to Break Free from Groundhog Day
You have other options. You can outsource your digital marketing to freelancers. At first they seem great! Some even do a serviceable job. But their expertise is often limited to one area. You may see gains in SEO or social media engagement, while other important facets of digital marketing receive no attention at all. Your digital marketing machine can’t fire on one cylinder.
And $15/hour wages return $15/hour results more quickly than you realize. The slow trickle of progress doesn’t even come close to yielding ROI. You end up LOSING MONEY!
Hire a Digital Marketing Agency to Build a Well-Rounded Online Presence
Then there’s this option: contracting with a digital marketing agency. There are many great agencies out there – we’re friends with quite a few of them. We bring a more well-rounded and experienced crowd to the table, a team effort with wide-ranging skill sets to take your digital marketing campaigns from a napkin sketch to a full-fledged strategy to success story.
Enter Grand River Agency – your ticket to breaking free from the mundane and entering a world where marketing isn’t a constant struggle. We’re not just a digital marketing agency; we’re a strategic communications firm that can manage or assist any outreach effort for any purpose:
- Social media marketing
- Podcast production & editing
- Blogging/content writing
- Graphic design
- Public relations
- Nonprofit grant writing/donor cultivation
- & More
Picture it like Bill Murray falling in love with Andie McDowell and finally breaking out of the Groundhog Day time loop – that’s the kind of magic we bring to the table!
Working with Grand River Agency means having a team of experts on hand, ready to tackle the challenges that have kept you in a Groundhog Day loop for too long. Say goodbye to the headaches of trying to keep up with social media trends, website updates, and the ever-shifting SEO landscape. Break free from the monotony, let us infuse new life into your marketing efforts, and watch as your organization attracts new donors and customers effortlessly.
Fall in love with Grand River Agency, and let’s create a marketing success story that doesn’t involve repeating the same mistakes over and over again.