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business podcast promotion using short-form video

Business Podcast Promotion: Unleashing the Potential of Short-Form Video

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You’ve strategized and launched your business podcast. Congratulations! Now, how are you going to get eyes and ears on it – especially in a world that’s overflowing with multimedia content? If you’re video recording your podcast, as well, short-form video is the common denominator for promotion across a variety of platforms.

What must your business podcast up aga? Well, there are 3.2 million active podcasts, which last year published over 30 million episodes in at least 100 different languages. 

That’s a lot. The good news is, it’s not nearly as competitive as producing SEO blogs for your business against 3 BILLION blog posts published each year globally. 

So let’s promote your business podcast using short-form video to do what it does best: grab attention on social media.

Capturing Attention with Short-Form Video to Promote Your Business Podcast

By now, you know how hard it is to capture shrinking attention spans. That’s the double-edged sword of digital media. The easier it becomes to access and absorb content, the less mental capacity people subconsciously devote to processing it. 

Podcasters need to find innovative ways to stand out in the digital realm. Enter short-form video content – a dynamic tool that holds immense potential for business podcast promotion and engaging with listeners. 

Here we’ll explore how harnessing the power of short-form video can augment your business podcast promotion strategy and captivate audiences – where they live on social media. Create super-quick snippets that appeal to the senses and tease the subject matter in just seconds. 

Social Media LOVES Short-Form Video

Short-form video content is the literal definition of today’s most popular social media platforms like TikTok, Instagram Reels and YouTube Shorts. While these (especially TikTok) emerged as places for silly content and dance videos, businesses quickly caught on that they could leverage the market, too.

A quick video snippet can tell a potential viewer everything they need to know about an upcoming episode or your podcast in general. People can learn a heck of a lot in a 7-second clip – enough to make a decision about consuming your content. By condensing key themes, topics and highlights from podcast episodes into bite-sized snippets, business podcasters deliver their message quickly and effectively, making it easier for viewers to consume and share across social media platforms.

Crafting Compelling Teasers & Trailers

Short-form video content serves as the perfect teaser or trailer for podcast episodes, generating anticipation and excitement among listeners and viewers. Share intriguing snippets of conversations, thought-provoking insights or captivating guest interviews to entice your audience to tune in for more.

(Helpful hint: Just because it’s a business podcast doesn’t mean it has to be all serious. In producing and promoting podcasts for clients, we’ve found that humor draws people in, too.) 

These teasers not only engage existing listeners and viewers, but also attract new ones who are intrigued by just a capsule glimpse at the podcast’s content.

Editing with AI for Maximum Impact

Whether you’re an organizational decision-maker or a rank-and-file member of the marketing team, you’re busy. Too busy. Sometimes the thought of spending MORE time on ANOTHER marketing task makes it easy to avoid business podcasting altogether.

Rest assured, there are so many tools to make your life easier. Utilizing AI-powered editing tools streamlines the process of breaking down podcast episodes into short-form video content. By transcribing podcast episodes and then editing the transcripts into concise video clips, business podcasters can create engaging snippets that grab viewers’ attention from the outset. 

It’s essential to ensure that each clip can stand on its own and make sense outside of the context of the full episode, increasing its effectiveness in driving engagement.

Artificial intelligence is our powerful friend in the digital marketing world, allowing us to efficiently compile volumes of content. But as we always say, AI is just a tool and still requires the human touch to make your work sing. 

Diversifying Content for a Fresh Look

In addition to sharing clips from podcast episodes, podcasters should also create platform-specific short-form videos tailored to each social media platform’s unique audience and format. Don’t fall into the pattern of crafting the “same old” short-form video clips for business podcast promotion. 

They’ll become repetitive and boring. They’ll get tuned out and avoided. Or worse, people will unfollow your podcast and social media platforms.  

So keep it interesting and snappy! Get creative. Show them something a little different each time around:

  • Share behind-the-scenes content
  • Respond to comments with additional video content
  • Post funny outtakes 
  • Create interesting podcast promotions & intros from new locations

Crafting fun, humanizing videos can increase engagement and nurture a sense of connection with the audience. By diversifying content, business podcasters can maximize their reach and impact across different platforms. Show them you’re not just a resource for insights, but actual people aiming to help them solve their problems.

Business Podcast Promotion with Short-Form Video: Engage Your Audience in Exciting Ways

Short-form video content presents a tremendous opportunity for podcasters to improve promotional efforts and engage with your audience in new and exciting ways. By leveraging the power of short-form video, podcasters can create compelling teasers, trailers and platform-specific content that captivates viewers and listeners. 

Drive awareness for your business podcast as part of a well-rounded digital marketing strategy. Show them your human side and your commitment to providing content that helps and engages them how they prefer to be engaged – whether that’s during their morning workout or tuning in for a brief lunch break session.

With creativity, strategy and the right tools, you can harness the full potential of short-form video podcast promotion to show your brand in a new light. 

Of course, there’s no shame in asking for help. Grand River Agency produces and promotes podcasts for business clients every day. Email Josh Hatcher, our VP of Client Success, at josh@grandriveragency.org to have a friendly chat!

Neighborhood School of Dance

Case Study: Neighborhood School of Dance

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In 2022, the folks at Grand River Agency dove headfirst into an exciting video project with Neighborhood School of Dance in Olean, NY. This adventure involved some pro-level video shoots, cooking up a script, giving directions, and putting together a bunch of recital videos from Miss Brittany Thierman. All of this hustle was to help create a snazzy 5-minute video that could introduce the dance school and tell their story to the community.

Cooking Up the Narrative

Kelsey Boudin from Grand River Agency teamed up with “Miss Brittany” to create the first draft of the video script. They wanted this script to be a mirror of their vision and to effectively tell the story of NSD.

Action on Set

Grand River Agency pulled together their A-team: Isaiah and Melody Hatcher from Recollection Films. With their movie-making gear and their knowledge of lighting, camera angles, and audio, they made the whole thing look like something out of Hollywood.

Kelsey stepped up as the director, helping to coach and coax the best out of the dance teachers, parents, and dancers.

Final Script Edits

After the filming gig, it was time for Kelsey and Josh Hatcher to play the review game. They pored over the footage and did a bit of script surgery. See, this part’s like a hidden gem – making sure all those off-the-cuff moments on camera click perfectly into the story puzzle.

Lights, Edit, Action!

Now, here’s where the magic happened. They took all the best bits from the recital footager, mixed in their own shots from practice and the facility, and Josh Hatcher put on his dancing shoes. He jazzed things up with graphics and handpicked music. Then, like a maestro, he lined up sound and video from different angles and edited out the top takes. The final cut is a perfect spotlight on NSD, showing off how much they love their students, their community, and the art of dance.

The Big Reveal

With the thumbs-up from everyone, it was showtime! Grand River Agency helped the school share the video on their YouTube Channel and social hangouts. It was like sending out a party invite to the whole town.

Here’s a look at the video that Grand River Agency produced for Neighborhood School of Dance!

Mini Movies, Big Impact

Oh, but that’s not all. After nailing the main video, Grand River Agency got crafty. They whipped up a bunch of short videos from the same footage for the school to pop on their social media. It’s like spreading butter on toast – more videos meant more eyeballs on NSD’s awesome story.

So, there you have it, the tale of 2022 when Grand River Agency and the Neighborhood School of Dance made video magic. From brainstorming scripts to snappy edits, this adventure showed how teamwork and storytelling can get a community excited about dance fever!

Do you need a video for your organization?

Get in touch with us and we’ll help you tell your story!

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Walsh / STCS Video Project

Case Study: Walsh Academy / Southern Tier Catholic School Video Project

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In 2022, Grand River Agency tackled a video production project for Archbishop Walsh Academy / Southern Tier Catholic School in Olean, NY. The project involved multiple professional video shoots, script writing, directing, and editing to create a 5 minute informational video to introduce the school and their values to the community.

Writing the Script

Kelsey Boudin at Grand River Agency worked with the administration at the school to put together an initial video script that represented their vision, and communicated their message clearly.

The Video Shoot

After working with school administration to schedule the interviews, Grand River Agency worked with our team members, Isaiah and Melody Hatcher of Recollection Films to accomplish the filming. Their professional equipment and knowledge of video production allowed for us to create a cinematic quality video. Kelsey was on hand as director, interviewing the subjects and helping them feel comfortable with their time on camera. Some of the interviewees were children, or had never been on camera before. Kelsey’s coaching helped them all communicate their message with grace.

Script Revisions

After the shoot, Kelsey and Josh Hatcher reviewed the footage, and based on the interviews, revised the script to work with the actual content that was captured. This is part of the process that often goes unnoticed – but it’s vital to make sure that those extra moments that turned up on camera make their way into the final project.

Editing the video

Josh Hatcher showed up on a separate occasion to capture extra footage around the school to use in the final product. He also created graphics and secured music rights. Syncing audio and video from multiple camera angles, editing the best takes, and assembling the final video in a way that clearly communicates the school’s vision and tells their story in a way that is compelling and visually appealing.

The Final Product

After we completed the edit and got approval, we helped the school upload the video to their Youtube Channel and social media platforms to distribute to their audience.

Short Form Edits

After we created the longer informational video for this client, we used the footage to create a number of shorter videos for them to share on social media outlets.
This allowed them to amplify their reach by creating multiple videos that they can use to help get their message out to more people.

Do you need a video for your organization?

Get in touch with us and we’ll help you tell your story!

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