Case Study: Walsh Academy / Southern Tier Catholic School Video Project
In 2022, Grand River Agency tackled a video production project for Archbishop Walsh Academy / Southern Tier Catholic School in Olean, NY. The project involved multiple professional video shoots, script writing, directing, and editing to create a 5 minute informational video to introduce the school and their values to the community.
Writing the Script
Kelsey Boudin at Grand River Agency worked with the administration at the school to put together an initial video script that represented their vision, and communicated their message clearly.
The Video Shoot
After working with school administration to schedule the interviews, Grand River Agency worked with our team members, Isaiah and Melody Hatcher of Recollection Films to accomplish the filming. Their professional equipment and knowledge of video production allowed for us to create a cinematic quality video. Kelsey was on hand as director, interviewing the subjects and helping them feel comfortable with their time on camera. Some of the interviewees were children, or had never been on camera before. Kelsey’s coaching helped them all communicate their message with grace.
Script Revisions
After the shoot, Kelsey and Josh Hatcher reviewed the footage, and based on the interviews, revised the script to work with the actual content that was captured. This is part of the process that often goes unnoticed – but it’s vital to make sure that those extra moments that turned up on camera make their way into the final project.
Editing the video
Josh Hatcher showed up on a separate occasion to capture extra footage around the school to use in the final product. He also created graphics and secured music rights. Syncing audio and video from multiple camera angles, editing the best takes, and assembling the final video in a way that clearly communicates the school’s vision and tells their story in a way that is compelling and visually appealing.
The Final Product
After we completed the edit and got approval, we helped the school upload the video to their Youtube Channel and social media platforms to distribute to their audience.
Short Form Edits
After we created the longer informational video for this client, we used the footage to create a number of shorter videos for them to share on social media outlets.
This allowed them to amplify their reach by creating multiple videos that they can use to help get their message out to more people.
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