Case Study: Neighborhood School of Dance
In 2022, the folks at Grand River Agency dove headfirst into an exciting video project with Neighborhood School of Dance in Olean, NY. This adventure involved some pro-level video shoots, cooking up a script, giving directions, and putting together a bunch of recital videos from Miss Brittany Thierman. All of this hustle was to help create a snazzy 5-minute video that could introduce the dance school and tell their story to the community.
Cooking Up the Narrative
Kelsey Boudin from Grand River Agency teamed up with “Miss Brittany” to create the first draft of the video script. They wanted this script to be a mirror of their vision and to effectively tell the story of NSD.
Action on Set
Grand River Agency pulled together their A-team: Isaiah and Melody Hatcher from Recollection Films. With their movie-making gear and their knowledge of lighting, camera angles, and audio, they made the whole thing look like something out of Hollywood.
Kelsey stepped up as the director, helping to coach and coax the best out of the dance teachers, parents, and dancers.
Final Script Edits
After the filming gig, it was time for Kelsey and Josh Hatcher to play the review game. They pored over the footage and did a bit of script surgery. See, this part’s like a hidden gem – making sure all those off-the-cuff moments on camera click perfectly into the story puzzle.
Lights, Edit, Action!
Now, here’s where the magic happened. They took all the best bits from the recital footager, mixed in their own shots from practice and the facility, and Josh Hatcher put on his dancing shoes. He jazzed things up with graphics and handpicked music. Then, like a maestro, he lined up sound and video from different angles and edited out the top takes. The final cut is a perfect spotlight on NSD, showing off how much they love their students, their community, and the art of dance.
The Big Reveal
With the thumbs-up from everyone, it was showtime! Grand River Agency helped the school share the video on their YouTube Channel and social hangouts. It was like sending out a party invite to the whole town.
Here’s a look at the video that Grand River Agency produced for Neighborhood School of Dance!
Mini Movies, Big Impact
Oh, but that’s not all. After nailing the main video, Grand River Agency got crafty. They whipped up a bunch of short videos from the same footage for the school to pop on their social media. It’s like spreading butter on toast – more videos meant more eyeballs on NSD’s awesome story.
So, there you have it, the tale of 2022 when Grand River Agency and the Neighborhood School of Dance made video magic. From brainstorming scripts to snappy edits, this adventure showed how teamwork and storytelling can get a community excited about dance fever!
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