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Kelsey Boudin

Kelsey Boudin, President and Founder of Grand River Agency

About Kelsey Boudin

http://kelseyboudin.me

President and Founder, Grand River AgencyWith over 19 years of diverse experience in print journalism, digital media marketing, and nonprofit administration, Kelsey Boudin founded Grand River Agency (formerly Southern Tier Communications Strategies) in 2020. The agency specializes in offering contract-based strategic communications, content marketing, grant proposals, website design, and public relations services to small businesses and nonprofits. Kelsey's career spans roles as an editor, content creator, and grant writer, reflecting his expertise in leading successful digital marketing campaigns, securing funding, and executing various projects.

Posts by Kelsey Boudin:

digital marketing expert

Does Your Company (or Non-profit) Need a Digital Marketing Expert? 

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Let’s get right to it and answer the question that brought you here: Does your company or non-profit need a digital marketing expert? 

In short: Yes! 

And there are plenty of reasons why (here are three) – especially with how quickly things are changing online these days (remember when Ai wasn’t a thing? That was only a few short years ago.)

Successful organizations, whether small businesses or nonprofits, must have a digital marketing expert (or, sometimes a team of digital marketing experts) to guide a variety of communications tactics. 

In today’s fast-paced digital world, the impact of such strategic communications on growth, visualization, perspective and outreach can’t be underestimated. 

Frankly, if you’re not actively and devotedly working toward a beyond-basic digital presence, you’ve already lost the game. Standing out – promoting your business or nonprofit mission – in all the noise reverberating the digital realm is incredibly difficult. “Winging it” just won’t work.

What is Digital Marketing? (Yes, That’s Really A Question We’ve Heard) 

Digital marketing involves advertising products and services through digital platforms. Tactics include:

  • Website search engine optimization (SEO)
  • Social media
  • Video marketing
  • Podcasts
  • Email outreach
  • & so much more!

But here’s the crucial part: your digital marketing efforts shouldn’t bombard consumers with endless self-promotion. Instead, you must be helpful, informative and inspiring. 

And here’s where many organizations miss the mark: digital marketing isn’t just about posting on social media or writing the occasional blog. It’s about creating a cohesive, strategic content ecosystem that works together – your website, SEO, social platforms, email lists and even your video content. When these elements align, your organization becomes more discoverable online, builds trust faster and turns casual browsers into loyal supporters.

Why is Working With A Digital Marketing Expert More Important Than Ever?

Whether you’re a business or a nonprofit, real engagement happens when you meet people in the digital spaces they trust. When you show up consistently with clear, helpful messaging, you guide them toward understanding who you are and why your work matters.It fosters a stronger connection with your ideal customers, clients and supporters.

Why does your organization need a digital marketing expert? 

Because the sheer volume of content produced, digital tools used and complex strategies employed requires experience and capacity – typically well beyond what a small staff or team-of-one could manage.

Remember those three reasons:

  1. Understanding your online market
  2. Choosing the right platforms & outreach strategies
  3. Staying ahead of your competitors 

1. Understanding Your Online Market 

Without a digital marketing expert, you may miss out on understanding the intricacies of your online marketplace and where your organization stands within it. Digital content marketing dynamics can differ significantly from traditional channels, including customer profiles, behaviors, competitors and options for marketing communications. 
A digital marketing expert knows how to utilize online tools and platforms, such as SEO keyword research, social analytics and email click-through rates. And those are just a few. They can be quite complex – in the weeds, if you will – and difficult to know which to prioritize. We can help you make sense of this data to adjust your strategy or create an even stronger plan to engage your online audience effectively.

Nonprofit Storytelling Guide

2. Choosing the Right Platforms & Outreach Strategies 

Selecting the right digital marketing platforms and outreach strategies depends on the nature of your products or services and the audience you aim to target. A one-size-fits-all approach won’t work. 

A digital marketing expert tailors your strategy based on comprehensive research and experience to determine the best platforms, timing and content types to best engage and resonate with your audience. Quite often, a comprehensive strategy involves a mix of different content types and platforms – from SEO blogging to the perfect high-ROI social media channels to reach your people “where they live in the digital world.”

Whether it’s compelling YouTube ads or informative White papers, your content choices must be strategic, data-informed, and fitting for your unique needs.

3. Staying Ahead of Your Competitors 

All of this leads to your ultimate goal behind “standing out” to digital consumers: to stay ahead of your competitors. Now, admittedly, the many wonderful nonprofit organizations we serve may not have “competitors,” per se. But whether you’re a small business or a nonprofit, digital marketing efforts must certainly compete with others occupying the same digital space. 

In the ever-evolving digital landscape, your own marketing tactics must be informed by a deep understanding of the who, what, when, where, why and how. A key component of that also requires understanding how your competitors operate.

A digital marketing expert can:

  • Dig into research and analysis to pinpoint tactics
  • Identify strengths and weaknesses
  • Craft a strategy to outperform others online.

Embracing competitive analysis allows your organization to offer better, more compelling content.

FAQs: What Organizations Always Ask Before Bringing in a Digital Marketing Expert

On the fence about hiring a digital marketing expert for your company or non-profit? We’d be more surprised if you weren’t. 
In our experience, here are the most common questions we get from organizations considering adding a digital marketer to their ranks: 

1. How do I know if my organization actually needs a digital marketing expert?
 Most organizations see the need when they realize their online presence isn’t producing results – low website traffic, weak engagement, inconsistent messaging or uncertainty about what platforms to prioritize. If you’re “winging it,” guessing at SEO or struggling to manage multiple channels, a digital marketing expert can step in with strategy, clarity and consistent execution.

2. What exactly does a digital marketing expert do for a business or nonprofit?
 They build, manage and optimize the entire digital ecosystem – website, SEO, blogs, email, social media, video, analytics and more. They make sure your content speaks to the right audience, your messaging is clear, your online visibility improves and every tactic works together rather than in isolated silos. Their job is to help your organization become findable, credible and competitive online.

3. Can’t a small team or “team-of-one” handle digital marketing internally?
 In today’s landscape, it’s rare. The volume of content, constant changes in platforms, new technologies (like Ai) and the pace of online competition requires more expertise than most small teams can cover. A digital marketing expert brings both capacity and strategic depth – saving your team hours while elevating results.

4. What’s the risk of choosing the wrong platforms or strategies?
 You may invest time and resources into tactics that don’t reach your audience at all. Posting on platforms they don’t use, writing blogs without SEO value or running ads without proper targeting can waste budget and weaken your brand’s visibility. A digital marketing expert ensures every platform, content type and message aligns with where your audience actually lives online.

5. How does a digital marketing expert help my organization stay ahead of competitors?
 They monitor trends, research competitor tactics, analyze audience behavior and refine strategies to ensure your content stands out. Through data-backed decisions – keyword research, analytics, performance tracking and content optimization – they help your organization become more visible, more relevant and more effective at capturing attention in a crowded digital space.


Partnering the Right Digital Marketing Expert for Your Organization 

Selecting a great digital marketing expert is a BIG decision for your organization. Depending on your needs, some expert agencies may have specific skill sets for targeted purposes, while others may offer a broader focus. At the end of the day, EVERY organization in EVERY industry needs expert storytelling capacity. Most of that storytelling these days takes place – you guessed it – online.

At Grand River Agency, we’re proud to be a team of versatile digital marketing experts who can cater to your organization’s specific needs, providing expert advice, research-driven strategies, and creative solutions to maximize your online presence and drive meaningful results.

Having a digital marketing expert on your team is no longer optional — it’s essential. Contracting with a strat-comm firm like ours is often a stronger, more effective (and more cost-effective) choice for your budget.

Grand River Agency nonprofit social media marketing & fundraising certification

Grand River Agency Adds Social Media Marketing & Fundraising Certification

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We’re Certified & Ready to Amplify Your Nonprofit’s Voice & Donor Outreach

Nonprofit leaders wear more hats than a Broadway costume designer. Especially at small nonprofits – aka more than 90% of you. You’re managing programs, wooing donors, crafting grant proposals and handling budgets (sometimes it feels like with duct tape and prayer). Fine-tuning your nonprofit social media marketing? Well, that often falls about 17th on the priority list.

So, my dear overworked, over-stressed and over-caffeinated nonprofit execs, there’s a solution to your communications conundrum. I’m thrilled to announce that we’ve officially earned the Nonprofit Social Media Marketing & Fundraising Certification from Nonprofit Tech for Good — one of the most respected training hubs in the charitable realm.

Nonprofits, like any other organizations in the 21st century, must build a strong social media presence. And I mean one beyond simply avoiding a digital graveyard by posting volunteer photos and inspirational quotes. I mean a POWERFUL communications mechanism that informs the good folks you serve and, just as importantly, inspires confidence from funders with the power to bankroll your nonprofit mission. 

Nonprofit Social Media Experts are Here to Help!

So you’re trying to post something on your nonprofit social media accounts that, frankly, doesn’t suck. Something that doesn’t get just a like and a share from your mom (but boy is she proud)! 

All jokes aside, if that sounds like you, you’re not alone.

Since you’re already wearing so many hats, why not let the nonprofit social media experts take the reins? Sure, you have AI at your disposal. But churning out tons of canned social media copy and images can’t replace a strong strategy backed by data and research. What’s more, the digital marketing game is a calling that requires full-time devotion.  

Your nonprofit’s voice deserves to be heard across all applicable social media channels. Your mission deserves support. Your digital presence needs to punch above its weight — without draining your already-stretched budget.

After years of nonprofit digital marketing experience, here are some new nuggets of learning gained through the certification process. (Related reading: Grand River Agency also recently earned a certification in AI for Nonprofit Marketing & Fundraising. Busy? You could say that. But this work matters.)

Here’s a bit of what we’ve learned through years of nonprofit digital marketing experience and the certification process.

What We Learned: Straight from the Nonprofit Social Media Trenches

The Nonprofit Social Media Marketing & Fundraising certification wasn’t just about posting cute graphics and counting likes. It was about building strategy — real, results-driven strategy — for small and mid-sized nonprofits with limited resources. 

Some of the key takeaways?

  • 2025 is NOT about vanity metrics. Organic engagement is at an all-time low across most platforms in the “pay-for-play” world. But you can still build a great social media machine without breaking the bank via consistent, mission-driven content that builds community.
  • Social media is shifting BACK to its roots: community building and awareness-raising. In a world of algorithms and ad fatigue, connection is your strongest asset.
  • Content that performs? We’re talking about powerful blog posts, volunteer spotlights, program statistics, emotional storytelling videos and mission-driven infographics. When it comes to building trust and growing followers, variety and authenticity are everything.
  • Strategic planning beats spontaneous posting. The course walked us through the essentials of creating editorial calendars, defining brand tone, tracking ROI, and using social media to capture leads (like email and text subscribers) for real fundraising potential.
  • Fundraising on social? You need to pair it with urgency, storytelling and solid follow-up strategies. Newsflash: it works a lot better when you combine it with email, events and paid ads (even just $5 a boost).

Why Partner with a Certified Nonprofit Social Media Pro?

Nonprofits are operating in a new digital age — one where donors are skeptical, algorithms are tricky, and attention spans are shorter than ever. No lie, our attention spans are shorter than that of a goldfish. 

What worked in 2015 doesn’t work today. Heck, what worked as recently as December 2024 doesn’t work today. What works today will require adjustment by August. The digital realm evolves that quickly. 

That’s why it matters to work with a certified partner who truly understands the evolving landscape. Frankly, you’re too busy as a nonprofit leader to keep up. And that’s no slight on you. You just have other important things to do and digital marketing expertise is incredibly complex. 

A strategic communications partner who knows how to blend content marketing, donor psychology and AI-fueled tools into something cohesive — and effective. Here at Grand River Agency, we’re not just writing posts and running ads. We’re working around the clock to help nonprofits:

  • Build a loyal digital community.
  • Cultivate lasting donor relationships.
  • Turn mission-driven content into real dollars.
  • Save time and energy with smart workflows and automation.
  • And most importantly—stay true to your voice and values.

Let me be blunt: You don’t need to go viral. You need to build trust, share your impact, and give your community meaningful ways to get involved. We can help you do that — ethically, creatively and strategically.

Money Follows Mission: Bringing Social Media & Fundraising Together

It’s no coincidence that this certification pairs social media with fundraising. That’s the secret sauce — pairing great content with compelling calls to action and storytelling that inspires generosity.

When paired with our other AI for Nonprofit Marketing & Fundraising Certification, the opportunities are endless. We now have the tools to:

  • Personalize your content based on donor behavior.
  • Track what content is working (and what’s not).
  • Target high-potential supporters with custom messaging.
  • Make smarter decisions with fewer resources.

Whether you’re ready to launch your next big fundraising campaign or just need help organizing your content calendar, Grand River Agency is equipped to help your nonprofit thrive in today’s noisy digital world.

Let’s Level the Playing Field for Small Nonprofits

You shouldn’t need a six-figure marketing budget to make your mission heard. With the right strategy, even the smallest organization can make a massive impact with nonprofit social media marketing.

If you’re ready to rethink your approach to social media and fundraising — or you just want a partner who speaks your language — let’s chat. Feel free to email me directly at ke****@**************cy.org.

We’ll bring the certified nonprofit marketing strategies. You bring the heart. Together, we’ll make magic.

Let’s grow something meaningful. Let’s grow some good in your community!

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The Death of Expertise? Navigating Communications in an Anti-Expert Era

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For years, my career as a journalist hinged on a fundamental principle: when in doubt, call an expert. Heck, even when I knew, I still called an expert just to verify. 

Any given day, I was calling or texting dozens of credible professionals for news stories. Covering complex issues — whether it was healthcare policy, economic trends or even environmental concerns — meant reaching out to trusted sources who could provide clarity, context and credibility. 

I didn’t just ask questions. I asked the right people the right questions. I won awards for journalistic excellence because of it. 

Scientists, academics, government officials and industry specialists weren’t just good sources. They were necessary sources. A reporter’s job isn’t to be the expert. It’s to connect the public with those who are.

Something changed. 

I watched as public trust in experts — doctors, researchers, educators, policymakers — began to erode. (In my opinion, this happened because of politics and the systematic dumbing down of society, but that’s a conversation for a later day.)

This has caused a dramatic shift in how professional communicators must navigate this anti-expert era. Not just in journalism – but also in public relations, digital marketing, nonprofit fundraising and more. 

Understanding the Anti-Expert Era: A Struggle for Professional Communicators Against Public Perception

Of course, all this didn’t happen overnight. By the time the COVID-19 pandemic hit, growing hints of skepticism toward experts had evolved into an internet cold war. The fight at hand? “What’s the truth?” 

Public health officials were dismissed as fearmongers. Seasoned epidemiologists were placed on the same playing field as Facebook commenters who passed along “YouTube wisdom.” Entire institutions — agencies with decades or even centuries of experience and mountains of research — were brushed aside as “corrupt,” “agenda-driven” or “elitist.”

I’ve lost longtime friends who think I’m “elitist” for bringing up facts from my own areas of professional expertise. They know me personally and dismiss me as if I had somehow been “bought.” (My bank accounts must not have gotten that memo.) 

Nonetheless, comms professionals today are at a crossroads. If the old playbook was about amplifying expert voices, the new playbook requires something radically different: redefining expertise itself and finding new ways to earn trust.

The Rise of Anti-Expert Sentiment

We live in an era where emotions often trump facts. That’s not hyperbole. It’s a data-backed reality. Trust in institutions — including government, academia, public health and mainstream media — is at historic lows, according to recent Pew Research. More Americans are getting their information from social media influencers than from credentialed professionals.

This isn’t just about politics. It’s about perception.

There’s a growing sense among large portions of the population that experts are out of touch. People believe experts and people in power don’t understand the struggles of “everyday people.” Let’s be frank, many of them don’t. A medical researcher studying rural healthcare trends might have the data, but they don’t live in a rural community. A candidate for Congress  with strong credentials in economic policy couldn’t grasp stretching a paycheck when the bills are passed due as he drives his Aston Martin.

Understandable. 

The perception isn’t just that experts are wrong. It’s that they don’t care.

That’s why traditional communication strategies are falling flat. People don’t want to be lectured. They don’t want statistics thrown at them like darts. And they certainly don’t want to be told what to do by people who don’t understand them.

Rebuilding Trust: A New Approach to Communication in a Post-Truth World

So what does this mean for professional communicators? If citing experts no longer carries the same weight it once did, how do we get people to listen?

We have to adapt. Here’s how:

1. Elevate the Right Messengers

The hard truth is that a PhD behind someone’s name no longer guarantees credibility with the public. But you know who still has influence? Local leaders, faith-based communities and social influencers whom people already trust.

For example, during COVID-19 vaccine rollouts, many communities were resistant to health experts that they felt were essentially forcing them to get it. Worse, many felt they would be considered “sheep” or “easily manipulated.” That’s brainless to many of us, but remember: reality doesn’t matter because so many have simply tuned it out. Yet, as professional communicators, we’re still tasked with reaching the masses somehow.

But when celebrities, pastors, community leaders or even local barbershops started talking about the benefits, the message landed differently. It’s not enough to have the right information. We need the right people delivering it, or at least being the face of it.

2. Stop Telling, Start Listening

One of the biggest mistakes communicators make today is talking more than listening.

If someone believes vaccines are dangerous or climate change is a hoax, throwing a pile of research papers at them isn’t going to change their mind. But asking why they feel the way they do? Engaging in meaningful dialogue instead of debating? That builds trust.

Instead of shutting down skepticism or throwing facts at people, professional communicators must engage with them and help them feel heard. 

3. Frame Messaging Around Personal Impact

People don’t always care about the big picture — they care about how issues affect them personally. The most altruistic among us find this belief system to be stupid and even crazy. Of course we care about flooding in North Carolina or the federal government cutting funding to daycare programs. But so many people just don’t care if it isn’t happening directly to them. 

Want parents to vaccinate their kids? Don’t talk about herd immunity. Instead, explain how an unvaccinated child missing school could mean parents missing work — and lost wages.

Trying to raise awareness about climate change? Forget broad statistics about rising sea levels. Instead, talk about the increase in hurricanes that are destroying homes and skyrocketing insurance premiums.

The key is shifting from abstract arguments to concrete, personal stakes.

4. Rebrand Expertise as Empowerment

One of the biggest hurdles we face is the belief that experts are trying to control people rather than empower them. This is another problem with perception.

Instead of “experts say you should do this,” the framing should be: “Here’s what the data says — here’s what people in your community are doing — what do you think is best for your family?” 

Make it about giving people the tools to make informed choices, not dictating their decisions.

The Future of Professional Communications in a World of Anti-Expert Sentiment

The old ways of public relations — issuing press releases, quoting experts, expecting people to listen — aren’t working like they used to. We’re in a new reality, one where distrust runs deep and emotions often outweigh logic.

But let’s reframe our own perspective as professional communicators. This isn’t just a challenge. It’s an opportunity. This is a moment to rethink our approach. To rebuild bridges instead of burning them. To engage instead of dismiss. To empower instead of dictate.

The death of expertise? No.

But expertise, as we once knew it, has changed. And if we don’t adapt, we’ll find ourselves talking to an audience that stopped listening a long time ago.

Contact me at ke****@**************cy.org.

is your nonprofit violating data protection laws?

8 Ways Your Nonprofit Might Be Violating Data Protection Laws (Without Even Realizing It)

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(Editor’s note: Kelsey Boudin is not a licensed attorney, but rather a strategic communications expert. His advice is to be understood from a digital marketing and fundraising perspective.)

Trust as a nonprofit organization is your most valuable asset. Donors trust you with their financial contributions. The beneficiaries of your nonprofit work trust you with their personal information – and sometimes even their lives! Funders trust you to be ethical, responsible and mission-driven.

But what if I told you that trust could be slipping through your fingers — without you even realizing it? Your nonprofit could be violating data protection laws and regulations.

The truth is, many nonprofits are unintentionally violating data and consumer protection laws, leaving themselves vulnerable to legal trouble, cyber threats and reputational damage. It could come in the form of what types of data (and how much) you collect about donors and digital media followers. It could also involve leaving that data vulnerable via weak systems and protocols.

In today’s tech-driven world, that’s a risk your nonprofit mission and brand simply cannot afford.

So, let’s talk about the most common data protection missteps that could be putting your nonprofit in jeopardy — and how to fix them.

Is Your Nonprofit Organization Violating Data Protection Laws & Regulations?

1. You’re Not Getting Proper Consent

Collecting donor information or data from program recipients? You’d better have rock-solid consent procedures in place.

Many nonprofits still rely on vague opt-ins, pre-checked boxes or legalese-heavy privacy policies that nobody actually reads. But data protection laws like GDPR and CCPA demand explicit, informed consent for data collection.

Ask yourself:

  • Are we making it crystal clear why we’re collecting data and how we’ll use it?
  • Are we giving people the option to opt out?
  • Are we keeping records of this consent?

If the answer to any of these is no, it’s time to rethink your approach. (And if you’re one of the many nonprofits beginning to use artificial intelligence for digital content creation and donor relations, your nonprofit would be wise to invest in a strong AI policy.)

2. You’re Collecting More Data Than You Actually Need

Just because you can collect information doesn’t mean you should.

It’s tempting to gather as much data as possible — after all, insights help drive fundraising and outreach. But the more you collect, the bigger the target you become for cybercriminals.

Follow the data minimization rule:

  • Only collect what’s necessary to fulfill your nonprofit’s mission.
  • Regularly audit your databases to remove outdated or unnecessary information.
  • If you don’t need sensitive personal details (like Social Security numbers and bank info), don’t collect them, period.

The less data you have, the less risk you carry. That’s not just sound legal advice. It’s common sense.

3. You Have Weak Access Controls

Who on your team can access information on donors and program participants? If your answer is “everyone,” that’s a problem. Not everyone in your organization needs access to sensitive data. 

Without proper controls, one weak password or careless click could expose confidential information. Here’s how to tighten things up:

Think of your data like a vault. Only a select few should have the key.

4. You’re Not Encrypting Sensitive Data

Encryption isn’t just for big banks and tech giants — it’s a must for nonprofits, too. If you’re storing donor payment info, beneficiary records or even internal strategy documents without encryption, you’re leaving the door wide open for hackers.

So let’s shore that up, too: 

  • Use HTTPS and SSL/TLS encryption to protect data in transit.
  • Encrypt data at rest — especially anything stored on servers or cloud platforms.
  • Don’t store sensitive information on physical devices like USBs unless it’s encrypted and password-protected.

Even if a hacker gets their hands on your data, encryption renders it useless to them.

5. Your Privacy Policy Is Outdated (or Nonexistent)

Most nonprofits write a privacy policy once and never look at it again. Big mistake. If your privacy policy still references MySpace or AOL, it’s time for an update.

Your privacy policy should:

  • Clearly explain what data you collect, why and exactly how it’s protected.
  • Be easy to find — no hiding it in fine print!
  • Be reviewed at least once a year to reflect new regulations and technologies.

Privacy laws and best practices evolve constantly. If your policies don’t keep up, you’re not only out of compliance but also inadvertently misleading your supporters.

6. You’re Not Training Your Team on Data Security

Policies don’t mean a thing if your team isn’t following them. Cyber threats are more sophisticated than ever, and human error remains the number one cause of data breaches. That means every staff member, volunteer and contractor needs training on:

  • How to recognize phishing attempts.
  • Proper data handling and storage.
  • Creating strong passwords and securing devices.

Make cybersecurity training a non-negotiable part of onboarding, and provide regular refreshers to keep security top of mind.

7. You Haven’t Vetted Your Third-Party Vendors

Think your data is safe just because you follow all the rules? Not if your vendors aren’t doing the same. Most nonprofits rely on third-party services for digital marketing, cloud storage or payment processing. If one of these vendors gets hacked, your nonprofit is on the hook for the damage.

Before trusting a vendor with your donor and program recipient data:

  • Review their privacy policies and data protection measures.
  • Ensure they comply with regulations like GDPR and CCPA.
  • Have Data Processing Agreements (DPAs) in place that hold them accountable for safeguarding your data.

Remember, your security is only as strong as your weakest link. (And that weakest link might not even be someone on your team.)

8. You’re Not Paying Attention to Evolving Data Protection Regulations

Regulations like GDPR, CCPA and HIPAA exist for a reason. While their basic premises remain the same, technology evolves at a breakneck pace, requiring frequent updates to accommodate new realities. Ignoring them or failing to keep up is almost always costly.

Depending on where your nonprofit operates (or who you serve), you could be legally required to:

  • Allow users to request and delete their data upon request.
  • Notify authorities about a data breach IMMEDIATELY.
  • Implement strict safeguards for medical or financial data.

Fines for noncompliance can reach MILLIONS OF DOLLARS – not to mention the loss of credibility and donor trust. If your nonprofit’s donors and grant funders learn that you play fast-and-loose with sensitive data, even by accident, say goodbye to funding forever. 

If you’re unsure whether your nonprofit is compliant, it’s time to get a data security audit.

Final Thoughts: Data Security Is a Trust Issue, So Don’t Violate Nonprofit Data Protection Laws

Let’s be real, nonprofits don’t always have the same resources as big corporations when it comes to cybersecurity. But that doesn’t mean data protection can take a back seat.

Every time a donor, volunteer or program participant shares their information with you, they’re trusting you to keep it safe. Violating that trust — whether by accident or negligence — can have serious consequences.

The good news? You can fix these mistakes:

  • Conduct a data audit and identify weak spots.
  • Update your policies and training programs.
  •  Invest in secure technology and compliance tools.

Because at the end of the day, protecting data isn’t just about avoiding legal trouble — it’s about protecting your mission and the people who believe in it. So, is your nonprofit doing everything it can to stay compliant? If not, it’s time to make some changes before a data breach makes them for you.

If you have any questions, contact me directly at ke****@**************cy.org.

tips to grow your nonprofit social media following

How Nonprofits Can Grow Their Social Media Following Without Breaking the Bank

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Discerning nonprofit leaders like you know every dollar counts. So how can nonprofits grow a social media following without a massive ad budget? With each passing day, it seems, all manner of digital marketing strategies require pay-for-play.

For a vast majority of you, the budget is stretched thin as it is. Approximately 92 percent of nonprofits operate on a budget of less than $1 million annually. (As you know, after paying for overhead, perhaps a few staff members and implementing programs, there’s not much of the financial pie left). 

It goes without saying, but nonprofits just can’t do without social media in the 21st century. It’s your vehicle for community engagement and communicating your mission to build a case for financial support. 

The good news? You don’t need a lavish advertising spend to build a vibrant social media following and drive meaningful engagement. Doing so organically takes a great deal of work, but some of the most successful nonprofits have leveraged creative, low-cost strategies to amplify their voice, build community trust and boost donor engagement. 

Here’s how you can do it, too!

Embracing Organic Marketing Strategies: Growing Your Nonprofit Social Media Following on a Tight Budget

Let’s first ditch the myth that you need to pour money into ads to see results. Yes, social platforms are increasingly forcing ad spends for nonprofits and for-profits alike to grow relevant reach and engagement. For perspective, my girlfriend (a doctoral student who owns a dance studio) recently spent a whopping $150/day on social media ads for nearly a month – with limited results.

I remember helping nonprofit clients as recently as two years ago, spending a minimum of $5/day to achieve greater results than that. The ad algorithms have evolved; not for the better. So our clients, especially small nonprofits with tight budgets, are returning to organic social media strategies.  

Organic growth — while it might take a bit more time and consistency — is not only achievable, but also incredibly rewarding. The secret is to be strategic about your content and engagement.

1. Use the Free Social Media Tools Available

As a nonprofit, you’re in luck! By enrolling as a charitable organization in a variety of social media platforms, you can unlock a variety of freebies – like software memberships, advertising deals and tons of digital media training opportunities – simply by virtue of your mission-driven status. Major platforms like Facebook, Instagram, YouTube, TikTok and Pinterest offer nonprofit perks, including donation buttons, fundraising tools, exclusive technical support and even production resources. 

Don’t miss out on all the free training available to nonprofits. Nearly every platform offers something! Rather than venturing out and “winging it,” take advantage of these resources to learn the best practices, master the essential tools and absorb expert insights that can guide your posting strategy.

2. Content is Still King

Even in an era dominated by flashy paid ads, organic content remains the heart and soul of your social media strategy. It’s still about how the story speaks to people and “gathers them around your fire” to be inspired.

Develop content that speaks directly to your audience’s needs and interests. This means:

Great Storytelling

Share authentic stories about your mission in action. Think of short-form videos, photo stories and testimonials that show real impact. For example, a local food pantry might share a before-and-after story of a family helped by its services.

Educational Content

Create posts that educate your followers about solving the community issues that guide your nonprofit mission. Infographics, quick tips and behind-the-scenes glimpses of your charity build trust and position your nonprofit as a leader in fighting for those in need.

User-Generated Content

Encourage your supporters to share their experiences with your organization. Invite them to tag you (and any other community stakeholders who could be positively impacted). Repost their stories and give them a shout-out. This not only amplifies your reach but also strengthens your community bond.

3. Consistency is Key

Social media algorithms favor consistency. The algorithms absolutely WILL NOT promote a digital graveyard. The more regularly you post, the more likely your content is to be seen organically. 

Now, no self-respecting nonprofit social media strategy involves simply posting every day. But even simple, well-planned posts with compelling content — say once or twice a week — can create a steady stream of engagement. Develop a content calendar that aligns with your key events and campaigns. This planning ensures that you’re always on top of your messaging, even when your small team is juggling multiple responsibilities.

Get More Nonprofit Social Media Followers by Leveraging the Power of Engagement

Organic growth isn’t just about posting content — it’s about sparking conversations. Engaging directly with your audience is key, especially for nonprofits where trust and community matter the most.

1. Interact & Respond

Social media is a two-way street. It’s a conversation. It’s not just blasting your community with content. 

When followers comment on your posts, reply with genuine, thoughtful responses. This shows that you value their input and helps build a loyal following. For instance, if someone thanks you for a post, respond with gratitude and ask an open-ended question to keep the conversation going.

(Ex. – Thank you, @Rob_Robertson, for chiming in! By the way, do you think there’s something else that could make next year’s community event more impactful?) 

2. Utilize Live Sessions & Q&A’s

Most social media platforms offer a fantastic opportunity to connect in real-time – like “going Live.” Schedule regular live sessions where you can answer questions, share updates or even conduct mini-workshops related to your mission. These sessions not only humanize your organization, but also provide an avenue for immediate engagement and feedback.

3. Create Polls & Interactive Content

Don’t underestimate the power of a simple poll. Use platforms like Instagram Stories or ‘X’ Polls to ask questions about your followers’ interests, preferences or opinions on a topic related to your charitable work. This not only boosts engagement but also provides valuable insights into what content your audience wants to see.

Optimize & Integrate Your Nonprofit Social Media Presence

Even without a big ad budget, you can still optimize your presence by ensuring your social media channels are integrated and that your branding is consistent across platforms.

1. Website & Email Integration

Make sure your website prominently features social media icons – and not just in the footer. Your website is often the first point of contact for potential donors or volunteers, so it should guide them seamlessly to your social media channels. 

Similarly, integrate social media icons and calls-to-action in your email newsletters. For example, after someone donates or signs up for your newsletter, use that “thank you” page to invite them to join your social media community.

2. Cross-Promotion Across Platforms

Each social media platform has its unique strengths. It’s unwise to “put all your eggs” in one social media basket. Share snippets of your content across multiple channels. A compelling video teaser on TikTok can be repurposed as a shorter clip on Instagram Reels, with a link directing viewers to your full story on Facebook or your website. 

This cross-promotion ensures you’re reaching a diverse audience without the need for expensive ads.

3. Engaging Visuals & Consistent Branding

Your posts should be both informative and visually appealing. Use high-quality images, infographics and short-form videos that align with your brand’s aesthetic. Tools like Canva can help you create professional-looking visuals even on a shoestring budget. 

4. Harness the Power of Data

You can grow your nonprofit social media following organically without spending big bucks by being smart about your content strategy. Use free or low-cost analytics tools to track engagement, audience demographics and post performance. 

Adjust your nonprofit social media strategy accordingly.

Understand what resonates best with your followers. For example, if you notice that posts featuring behind-the-scenes content get more comments and shares, while other organic posts get nothing but crickets in response, double down on the content type THAT WORKS!

5. Collaborate & Build Partnerships

Finally, remember that nonprofits thrive on community. Collaborate with other organizations, influencers and community leaders to expand your reach. Joint campaigns, guest posts or co-hosted live sessions can introduce your nonprofit to new audiences. Not only does this create a buzz, but it also strengthens your network and enhances your credibility.

Final Thoughts: Growing Your Nonprofit Social Media Following with an Organic Approach

Building a robust social media presence without a hefty ad budget might seem challenging, but with a smart strategy and a consistent, engaging approach, small nonprofits can make a significant impact. By focusing on authentic storytelling, regular engagement, and leveraging the power of data and partnerships, your nonprofit can expand its digital footprint and build a community of loyal supporters.

At Grand River Agency, we specialize in helping nonprofits like yours navigate the digital landscape with innovative and cost-effective strategies. We also recently became certified in AI for Nonprofit Fundraising & Marketing. Whether it’s crafting compelling content, optimizing your social media profiles or analyzing engagement data, we’re here to help you shine.

Let’s get to work! Contact me directly at ke****@**************cy.org.

identify major gift donors

How AI Can Identify Major Gift Donors for Nonprofits: A Data-Driven Approach

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There’s more to artificial intelligence (AI) than creating content. It’s surprising how few in the nonprofit industry are aware of that reality. The rapid development of AI now allows expert nonprofit fundraisers (like myself) to predict donor behavior – and even identify major gift donors for appeals.

How does this benefit you, the busy nonprofit executive? 

Nonprofits often operate with tight budgets, limited resources and a pressing need to maximize impact. You can’t afford to spend endless hours writing grants and courting donors ALL WHILE running your organization and overseeing community programs simultaneously. While grant writing and donor cultivation remain vital nonprofit activities, you need an optimized process that identifies major philanthropists with the least amount of time and effort.

Why scramble for small donations when you can go directly to a nonprofit wellspring of support? Predictive AI is your answer.

Can AI Really Find Major Gift Donors for Nonprofits? Predictive AI is the Key.

Yes! And it’s all about a data-driven approach – supported by predictive AI – that for-profit businesses have been using for years. 

At Grand River Agency, we understand the challenges nonprofits face in achieving sustainable growth. That’s why we’ve invested in a new cutting-edge certification in Artificial Intelligence for Nonprofit Marketing & Fundraising. 

Not all donors are created equal. Some individuals have the capacity and inclination to contribute significantly to your cause, while others may prefer smaller, more frequent contributions.

The key to optimizing fundraising efforts lies in finding the major gift donors — those most likely to make transformative gifts.

Why Identifying Major Gift Donors is Critical

The traditional “spray and pray” approach to fundraising — sending the same appeal to every donor in your database and submitting multiple grant proposals every week — is inefficient and usually yields low returns. Your case for support document may be absolutely amazing. But if it isn’t reaching THE RIGHT prospective funders, you probably won’t achieve fundraising goals.

Nonprofits waste valuable time and resources chasing leads that may not result in substantial contributions. Instead, targeting high-impact donors through predictive AI allows you to:

1. Maximize ROI

By targeting individuals with a higher likelihood and capacity to give, you can achieve greater fundraising outcomes with fewer resources.

2. Build Stronger Relationships

High-impact donors are more likely to become long-term supporters when approached with personalized, thoughtful outreach.

3. Scale Efforts Strategically

With limited staff and time, focusing on the right donors helps your nonprofit grow sustainably.

How AI Analyzes Donor Data to Find Major Gift Donors

Predictive AI uses advanced data analytics and machine learning algorithms to sift through vast amounts of donor data, revealing patterns and insights that would be impossible to uncover manually. 

Here’s how it works:

1. Donor Segmentation

This concept is far from new. You’ve been collecting data on donors for years – from demographic info to donation history to giving priorities. But this is more than keeping a spreadsheet.

AI segments donors into categories such as “major gift prospects,” “repeat donors” or “lapsed donors.” That’s also not new. You’ve also been tailoring messaging based on status markers like these for years. But predictive AI can recommend or can automatically take the next steps to engage them on their terms accordingly.

2. Predictive Analytics

By analyzing historical data, AI can predict which donors are most likely to make significant contributions in the future. For example, if a donor has a history of increasing their gift size over time or has demonstrated a strong interest in specific campaigns, predictive AI can flag them as a high-impact prospect.

Does one type of donor – or even a particular donor – tend to give only at a certain time of year? Perhaps after tax time or more specifically to honor a loved one’s birthday or holiday? AI knows that and once again suggests or takes the next appropriate step.

3. Wealth Screening

AI tools can integrate with wealth screening databases to assess a donor’s financial capacity. Platforms like DonorScope can do this – legally and ethically – by accessing financial records available to the public. By identifying individuals with the means to make major gifts, AI helps nonprofits focus their efforts where they matter most.

What next? You guessed it, it recommends or takes the next logical move in the donor cultivation process.

4. Behavioral Insights

AI tracks donor behavior across multiple touchpoints, such as email opens, event attendance and website visits. These behavioral signals provide clues about a donor’s engagement level and readiness to give. There’s a lot that can be said for the types of content 

Next appropriate steps, of course. Thanks, AI!

5. Real-Time Updates

AI continuously analyzes new data, ensuring your donor insights remain up-to-date. This allows your team to act quickly on emerging opportunities and maintain momentum in your fundraising campaign.

Real-World Example: The AI Advantage in Donor Prospecting

Consider a nonprofit arts organization using predictive AI to identify major gift donors. By analyzing their database, the AI tool uncovers a group of donors who:

  • Regularly attend gala events.
  • Have donated to similar arts organizations in the past.
  • Engage with high-value auction items during fundraisers.
  • Fall within a specific income bracket based on wealth screening data.
  • Are actively perusing your website or other digital content.
  • Traditionally give during certain times of year.
  • & More!

Your organization can now focus its efforts on building relationships with these individuals.  You can promote your nonprofit value proposition in alignment with their specific interests and philanthropic goals. This targeted approach not only increases the likelihood of major gifts but also strengthens donor loyalty.

Why Grand River Agency is Uniquely Positioned to Leverage AI to Boost Your Nonprofit Fundraising

At Grand River Agency, we don’t just leverage AI tools — we offer expertise. Being certified in Artificial Intelligence for Nonprofit Marketing & Fundraising, I lead a nonprofit fundraising team with a deep understanding of both the technology and the unique challenges nonprofits face.

Here’s what sets us apart:

1. Tailored Solutions for Nonprofits

We understand that every nonprofit has its own mission, audience and challenges. We work closely with your team to customize AI strategies that align with your specific goals and needs.

2. Human-Centered Approach

While AI provides powerful insights, it’s the human touch that transforms those insights into action. Our team ensures that every data-driven strategy is executed with care, empathy and a focus on building authentic donor relationships.

We invite prospective funders to partner in your nonprofit mission.

3. Ethical Data Practices

Transparency and ethical data use are at the core of our approach. We ensure that artificial intelligence is used responsibly, respecting donor privacy and maintaining trust. We also help clients to develop a formal AI policy to ensure trust and transparency in their AI practices.

4. Comprehensive Services

From donor segmentation to personalized outreach and campaign optimization, we provide end-to-end support to help you get the most out of AI technology.

Final Thoughts: Predictive AI Offers a Data-Driven Approach to Courting Major Gift Donors

AI is no longer the future of nonprofit fundraising — it’s the HERE and NOW! By harnessing the power of AI to identify high-impact donors, nonprofits can make smarter decisions, build stronger relationships and achieve greater impact.

Grand River Agency is here to help you navigate this exciting new frontier. With our expertise and certification in AI, we’ll empower your nonprofit to thrive in today’s competitive fundraising landscape.

If you need help, contact me today at ke****@**************cy.org. 

your nonprofit needs an AI policy

5 Reasons Your Nonprofit Absolutely Needs an AI Policy in 2025

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Let’s go back a couple years. Even halfway through 2024, I never would’ve thought we’d be talking so seriously – at least in the nonprofit world – about something as exciting and game-changing as artificial intelligence. Sure, generative AI made an almost immediate impact for speeding up the grant writing process, nonprofit marketing and donor communications. But going so far as to discuss nonprofits needing a formal AI policy wasn’t on my 2025 Bingo card. 

Yet, here we are. We’re living in a time when artificial intelligence is reshaping how we operate, communicate and drive impact. 

It’s not just the ability to create at lightning speed. It used to take precious time to write grant proposals, design annual reports and schedule social media posts. Today, we’re using AI to PREDICT donor behavior, personalize communications and gather intelligence for ultimate impact. 

But let’s be clear, while AI has the power to revolutionize the nonprofit industry, it also comes with its own set of challenges. That’s why I firmly believe every nonprofit must have a robust AI policy in place. 

Solid Arguments for Your Nonprofit to Adopt an AI Policy

1. To Protect Donor Privacy Like It’s Your Most Precious Asset

Your donors trust you with their personal data, and that trust is the backbone of your organization. But like any technological advancement, the people who DON’T use it are slow to trust it.

Get it in writing what you WILL and WON’T do with data gained from using predictive fundraising AI. Your AI policy acts as a shield, showing your community that their privacy is non-negotiable.

AI processes unthinkable amounts of data in seconds. Your nonprofit must have a strict AI policy that ensures you’re not only compliant with data privacy laws, but also safeguarding your supporters’ sensitive information. No one wants to be caught in a data breach nightmare. 

2. To Promote Transparency & Build Trust

Imagine if you had a secret ingredient in your fundraising strategy, but you never told anyone what it was. That’s what happens when you use AI without a clear policy. 

You’ve built your nonprofit case for support, and they’ve jumped on board your community mission with an open heart (and an open wallet). Your nonprofit needs their funding to not just operate, but thrive in whatever sector you serve. 

The least you can do is communicate openly and honestly.

By outlining how AI is used in your operations — what data it collects, how it’s processed and how decisions are made — you build trust with your donors. They know you’re not hiding anything, and that goes a long way in strengthening those crucial relationships.

3. To Ensure Ethical Use of Artificial Intelligence

AI can inadvertently perpetuate biases if not managed correctly. Establishing ethical guidelines in your AI policy ensures that every decision made by your AI tools is fair, unbiased and aligned with your nonprofit’s values. 

(Remember: you can’t have a nonprofit value proposition without values.)

This proactive approach prevents unintentional harm and keeps your organization’s mission pure. It’s about ensuring that every piece of technology that your nonprofit implements works for community good.

4. To Maintain the Human Touch in a Digital Age

Artificial intelligence can generate content and automate processes, but we always say AI needs the human touch to be effective. 

Beyond that, it can’t replicate the warmth of a genuine human interaction that nonprofits still need to serve communities. Your AI policy should clearly define the boundaries — where AI stops and human connection begins. This balance ensures that while you enjoy the efficiency of AI, your messaging remains heartfelt, authentic and tailored to resonate with your audience.

5. To Prepare for the Future & Stay Agile

The digital landscape is ever-evolving, and what works today will be obsolete in the future with 100% certainty. A comprehensive AI policy is not a one-time document. It’s a living framework that evolves as new technologies emerge. 

You continually update other nonprofit policies – from board governance to employee and volunteer protocols. A nonprofit AI policy is no different. By doing so, you ensure that your organization remains agile, ready to adopt cutting-edge tools while mitigating risks.

Let Us Help You Build a Nonprofit AI Policy to Build Trust & Communication

At Grand River Agency, we’re at the forefront of helping nonprofits in Western New York and beyond to navigate this complex, exciting AI landscape. I recently became certified in Artificial Intelligence for Nonprofit Marketing & Fundraising through Nonprofit Tech for Good. 

AI is a powerful tool, but it’s the human touch that turns technology into meaningful impact. Let’s chat about how we can help you create a nonprofit AI policy that drives success while keeping your values intact. Email me directly at ke****@**************cy.org. 

professional speech writing

Speak Like a Human: Mastering the Art of Professional Speech Writing

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Let’s be honest, the art of speech writing today has lost a bit of  luster. We can blame politics for that. Whatever “side of the aisle” you’re on, the leaders we hear so much in speeches today are word salad monsters and meandering buffoons who never get to any cogent point.

(For whatever reason, that speech style works for millions of Americans, but that’s a different story for a different day.)

The rest of us rank-and-file professionals are still left with the burden of telling stories that actually sense. Could you imagine giving a speech at a trade show, meandering aimlessly from the most recent research to demonizing competitors back to completely unrelated research? You’d be booed off stage!  

So let’s get reacquainted with professional speech writing as it’s meant to be. Let’s prepare to speak like a human.

Professional Speech Writing Tips to Engage Audiences & Become Memorable

Even the most brilliant leader can lose their audience if their speech fails to connect dots or sounds like it was written by a robot. 

Your first hurdle? Attention spans are shorter than ever. The secret to professional speech writing is balancing expertise with humanity. If you get too deep in the weeds, statistics and insider jargon, audiences will get bored and tune you out. If you get too comfy and sprinkle three key points in an hour of personal stories like an annoying recipe blogger, no one will get the point. 

So you have to strike a balance among being:

  • Relatable
  • Credible
  • Knowledgeable
  • Likeable
  • Approachable

As someone who’s spent nearly two decades in the trenches of media and communications, I know the art of speech writing is about connecting with your audience in the most genuine way possible. The best professional speech writers weave a story that augments the thesis, reaching out to viewers/listeners as a friend with a helping hand or guiding perspective. 

Here’s my take on how to use what I call “muscular writing” to craft speeches that aren’t just heard – but felt.

Know Your Audience & Speak Directly to Them

Before you even put pen to paper (or fingers to keyboard or voice to AI assistant), think about who’s in your audience. Know your audience, as the cliché goes. Professional speech writing doesn’t aim to impress with technical jargon or convoluted ideas. 

Instead, it focuses on what matters to the people listening. Ask yourself: What do they need to hear? How can you address their challenges in a way that’s relatable? When you tune into your audience’s interests and pain points, you’re not just delivering information — you’re having a conversation.

For example, if you’re speaking to a group of startup founders, share practical anecdotes about overcoming common entrepreneurial hurdles. When your message resonates with their daily struggles, your speech transforms from a monologue into a dialogue that sparks real connection.

Hook ‘Em Early

We all know that the first 30 seconds of any speech are crucial. That’s your golden moment to grab attention. It’s your elevator pitch in live form. Whether it’s a witty remark, a surprising statistic or a poignant story from your own experience, the hook must be powerful and immediate. 

A strong opening sets the stage for everything that follows. It gets your audience salivating for more. It reaches their psyche and speaks to innermost desires, fears or uncertainties. 

Invite your audience to lean in and listen.

Simplify Without Dumbing Down

Speakers often get lost in the labyrinth of their own expertise. While it’s important to showcase your knowledge, your audience isn’t there to be dazzled by complex theories or data. 

They’re there to be inspired! 

Strive to simplify your language. Write to speak concisely. Replace convoluted concepts with clear, quick and powerful statements that hit home. Think of your speech as a friendly conversation where every word counts. The goal is to be memorable and relatable, not to intimidate with complexity.

The Power of Storytelling

Nothing builds connection like a good story. Personal anecdotes, relatable case studies or even a clever metaphor can make your speech unforgettable. 

Storytelling is your superpower — it not only humanizes your message but also creates emotional anchors for your audience. When you share a story about overcoming adversity or achieving breakthrough success, you’re not just conveying information; you’re inviting your listeners to experience those moments with you. 

It’s this shared experience that makes your message stick.

Structure for Impact

A well-organized speech is like a well-built house: it needs a strong foundation, clear rooms and a comfortable flow. I like to think in terms of a simple structure:

  • Introduction: Start with a hook to capture attention.
  • Body: Develop your main points with supporting stories and evidence.
  • Conclusion: End with a strong call-to-action that leaves your audience ready to act.

This classic structure ensures your message is coherent and your key points are reinforced. It’s like setting up a roadmap that guides your listeners smoothly from point A to point B, with no confusing detours along the way.

No word salad! No meandering! 

Keep It Brief and Memorable

Brevity is key. Get to the damn point. 

The average adult attention span these days is 8.25 seconds. Experts say the attention span of a goldfish is 9 seconds. 

The best speeches are NOT the longest. They’re the ones that stick in the minds of the audience. Be ruthless with your editing. Ask yourself: Does this sentence add value? Can this idea be stated more succinctly? Remember, every word should have a purpose, and sometimes less is more.

The Human Touch in Every Word

At the end of the day, speech writing is an art form that thrives on human connection. Technology and data can provide us with trends and insights, but they can’t replace the nuance and empathy of a well-crafted human message. 

A great speech is like a personal letter — it speaks directly to the hearts of those who hear it. It’s this human touch that differentiates an ordinary speech from one that inspires action.

How to Prepare for Your Next Speaking Engagement

As you step up to deliver your next speech, keep these principles in mind. The real magic of professional speech writing happens when you combine clarity with authenticity, and structure with heartfelt storytelling. 

Your audience isn’t just listening — they’re connecting with you. Or at least, they would like to. And when you speak like a human, you create a lasting impact that transcends the moment.
For more insights on strategic communications and storytelling for both businesses and nonprofits, keep an eye on our updates at Grand River Agency. Let’s keep the conversation going, one genuine word at a time.

Feel free to contact me directly at ke****@**************cy.org.

artificial intelligence for nonprofit marketing and fundraising

*NEW* We’re Certified in Artificial Intelligence for Nonprofit Marketing & Fundraising!

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We’ve used artificial intelligence (AI) for years now. It’s crazy how quickly time flies as the technology for doing business, managing community outreach and automating complex processes evolves with breakneck speeds. To keep up and better serve our nonprofit clients, I recently completed the Artificial Intelligence for Nonprofit Marketing & Fundraising certification from Nonprofit Tech for Good.

But this isn’t just your run-of-the-mill AI for efficient content generation (although that’s incredibly valuable to charities and for-profit businesses alike). The power of artificial intelligence allows us now to manage and optimize the entire nonprofit fundraising process.

What does that mean? If used properly, AI can use predictive analytics to:

  • Personalize donor communications
  • Forecast giving trends
  • Segment donor lists on virtually any criteria 
  • Optimize and automate data collection and workflows
  • & Much more!

All of this based on demonstrated actions, preferred media, personal interests, and causes and programs close to their hearts.

What this Certification in AI for Nonprofit Marketing & Fundraising Means to You 

With this certification, we can now serve nonprofits anywhere with the tools to improve fundraising efficiency and outcomes. It’s still vital to invest in case for support development, grant writing, public relations and digital marketing. But this certification in AI for Nonprofit Marketing & Fundraising allows us to augment those traditional fundraising activities. Grand River Agency is now at the forefront of a rapidly evolving digital fundraising landscape. 

We’re prepared to equip nonprofits – anywhere and everywhere – with cutting-edge AI strategies to increase donor engagement and revenue.

Grand River Agency has served nonprofit clients around the globe. We’re also particularly excited to focus more on charities in our hometowns here in rural Western New York, where nonprofit organizations often lag behind technology advancements. 

Artificial Intelligence: A New Technological Era for Nonprofit Fundraising

Early adoption of artificial intelligence is key to securing sustainable nonprofit revenue streams. Many small-budget nonprofits in Western New York and beyond have yet to harness AI’s full potential beyond simple applications like generating social media posts and thank-you emails.

Small nonprofits that embrace AI-powered donor intelligence and predictive analytics will significantly outperform those that don’t. Yes, there’s a cost to the most effective brands of AI software – just like there’s a cost associated with any step toward progress. You’re aiming for ROI, so why not use the data-backed approaches at your disposal?

Fundraising Artificial Intelligence: More Than Just a Buzzword

Many nonprofits are hesitant to invest in AI fundraising due to cost concerns or skepticism about its effectiveness. Recent industry insights suggest early adopters will reap the most benefits. According to the 2025 Fundraising Outlook Report, the number of nonprofits using AI to personalize donor outreach grew from 4% in 2023 to 6% in 2024. Projections say 43% of nonprofits will adopt AI for this task in the coming years.

Predictive AI uses machine learning (ML) to analyze donor behavior and forecast giving trends. Needless to say, it’s transforming how nonprofits tailor their community outreach strategies. Rather than using a one-size-fits-all donation form, AI-driven platforms can customize donation appeals based on a donor’s past giving history, content engagement, demographics and even preferred payment method.

Don’t believe me? Let the numbers tell the story.

Key AI fundraising platforms leading this transformation include:

  • Classy (by GoFundMe) – Reports an 11% increase in donation revenue for nonprofits using smart fundraising technology.
  • Fundraise Up – Uses behavioral AI to optimize donation forms, resulting in a 10-15% revenue boost and more than doubling new donor conversions.
  • MAZON – Uses predictive analytics to segment donors, helping nonprofits retain donors and increase print appeal revenue by 23% while sending 10% fewer mailers.

And that barely scratches the surface of what’s out there for AI in nonprofit marketing and fundraising – and what’s soon to come!

The Data is Clear: AI Improves Nonprofit Fundraising Outcomes

Not convinced? Let’s chew over some more numbers:

  • 43% of donors say AI use would have a positive or neutral impact on their giving.
  • The more generous the donor, the more supportive they are of AI-driven fundraising (30% of major gift donors, 19% of medium-sized donors and 13% of small donors).
  • Mobile donors are twice as likely to upgrade a one-time gift to a monthly gift than desktop users.

When it comes to optimizing, the power of artificial intelligence to analyze data and recommend action improves chances for fundraising success. For instance, it’s helpful to respond to the fact that first-time donors in New York give 23% more than those in Nebraska. AI identifies these trends and optimizes fundraising efforts accordingly.

AI gives us the ability to personalize fundraising efforts in ways that were unimaginable just a few years ago.

AI Still Needs the Human Touch

Despite AI’s growing capabilities, it still needs a helping hand from humans who are capable of feeling, nuance and critical thinking. We’ve believed that from the beginning – whether using generative AI to create infographics or predictive AI to optimize a donor database. 

Artificial intelligence can’t replace the strategy, storytelling and emotional intelligence required for successful fundraising campaigns. That’s where we come in. Grand River Agency pledges to help nonprofits navigate the world of AI-driven fundraising, ensuring our clients choose the right platforms, leverage predictive analytics effectively, and maintain a balance between automation and human connection.

We’ll provide nonprofits with AI-powered tools, but more importantly we’ll provide expertise in using them ethically, effectively and strategically. At the end of the day, AI is just another tool in your strategic communications toolbelt. It’s up to us to use it wisely to build stronger donor relationships and drive real impact.

Grand River Agency Earns AI for Nonprofit Marketing & Fundraising Certification.

For nonprofits anywhere struggling to keep up with fundraising demands, the future is clear: AI will define the next era of nonprofit success. Organizations that act now will be better positioned to attract, retain and grow their donor base.

Ready to use our expertise to your advantage? Email me at ke****@**************cy.org. 

About Grand River Agency

Grand River Agency is a Western New York-based nonprofit marketing and fundraising firm specializing in AI-powered fundraising strategies, donor engagement and nonprofit growth solutions. Founded by award-winning journalist Kelsey Boudin, Grand River Agency is committed to helping nonprofits embrace modern technology to achieve their missions.

personalized donor outreach

9 Nonprofit Strategies for Using AI to Improve Personalized Donor Outreach

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Donor relationships are the lifeblood of every nonprofit fundraising campaign. Today, artificial intelligence allows nonprofit executives, fund developers and grant writers to generate personalized donor outreach and communications on a MASSIVE scale! 

As a discerning nonprofit leader, you know donor communications go far beyond simply asking for donations. You must cultivate and nurture relationships. You must build trust. You must express and prove community impact. You must help prospective donors envision the positive results of financial contributions toward missions they care about – and then demonstrate those results after the donation has been made. 

Nonprofits that successfully use personalized donor outreach have a leg up in the fundraising game. AI technology today provides so much firepower to these efforts – and it’s gaining in accuracy and effectiveness with each passing day!

Artificial Intelligence for Nonprofit Fundraising & Personalized Donor Outreach 

Rewind to just 5 years ago. Many nonprofit leaders may have had internal donor tracking systems chronicling facts, figures and trends about donors – major gift donors and average givers alike. As much as we could infer from data, fundraising challenges remained. Smaller nonprofits especially struggled with driving meaningful engagement, compelling donors and securing repeat donations.

AI for personalized donor outreach:

  • Eliminates guesswork
  • Crafts donor communications quickly
  • Speaks specifically to funder preferences   

Here at Grand River Agency, we’re proud to announce that we are now certified in Artificial Intelligence for Nonprofit Marketing & Fundraising from Nonprofit Tech for Good. Full disclosure, we’ve used AI for years to assist some of our clients’ strategic communications, but we’ve also found that it still requires the human touch.  

This certification enables us to bring cutting-edge strategies to the table while maintaining the human touch that’s critical to successful personalized donor outreach. Let’s explore how AI tools like ChatGPT, Gemini and Claude can help nonprofits write messages that move the needle for donors and nurture lasting relationships.

Why Personalization Matters in Donor Communications & Outreach

Imagine receiving an email that addresses you by name, references your previous contributions and outlines how your support has made a difference. (OK, so that’s not hard to imagine. Email personalization has existed for years. But it’s astonishing how many nonprofits don’t even manage that base level of engagement.) So compare that to a generic “Dear Donor” email that could have been sent to thousands of others. 

Which one feels more engaging? That’s a silly question, and we both already know the answer. Unfortunately, a majority of nonprofits are getting marketing and outreach wrong!

Personalization is no longer optional — it’s an expectation. A volunteer for one of our nonprofit clients donated to our $1 Million Fundraising Campaign and expected a personalized, hand-written thank you letter.  

Studies show that personalized messages drive higher open rates, click-through rates and donor retention. AI makes it possible to scale this personalization without requiring hours of manual effort, enabling nonprofits to reach more people with tailored, impactful messages.

How AI Superpowers Personalized Donor Outreach

AI tools like ChatGPT and Microsoft Copilot are revolutionizing personalized donor outreach by enabling nonprofits to craft thoughtful and highly customized messages in minutes. Here’s how:

1. Generating Personalized Content at Scale

AI can analyze donor data — such as donation history, interests and demographics — and create messages that speak directly to each individual. For example, you can use AI platforms to generate email templates that address specific causes a donor has supported or milestones they’ve helped your community mission to achieve.

2. Emotionally Engaging Messaging

Crafting nonprofit communications that evoke emotion is an art, and AI can assist by generating content that emphasizes the human stories behind your nonprofit’s mission. Artificial intelligence can help write stories of individuals or communities positively impacted by donations, creating a strong emotional connection with donors.

3. Testing & Optimizing Messaging

AI tools allow nonprofits to A/B test different variations of outreach messages to see which ones resonate most with their audience. Whether it’s trying out different subject lines, writing tones or call-to-action phrases, AI provides data-driven insights to continually refine your approach.

4. Real-Time Adaptability

AI can adapt messaging based on donor behavior in real time. If a donor engages with a specific piece of content, AI can help craft a follow-up message tailored to their interest, fostering deeper engagement.

Strategies for Writing Compelling Messages with Artificial Intelligence

While AI provides powerful tools, it’s essential for nonprofits to approach donor outreach with a professional touch to ensure authenticity and emotional resonance. Here are some strategies to effectively leverage AI for crafting donor messages:

5. Define Clear Objectives

Before using AI, clarify the purpose of your message. Are you thanking donors, providing updates on their impact or requesting additional support? A clear objective will guide the AI in generating focused and relevant content.

6. Combine AI with Human Expertise

While AI can draft compelling messages, human oversight ensures the tone and content align with your nonprofit’s voice and values. AI-generated messages should always be reviewed and refined to maintain accuracy and human authenticity.

7. Incorporate Donor Data Thoughtfully

AI can analyze donor data to personalize messages, but it’s crucial to strike a balance. Overusing personal details can seem intrusive, so focus on meaningful data points and insights like referencing specific campaigns or causes a donor has supported.

8. Use Storytelling to Build Connections

AI can help write emotionally compelling stories that highlight the impact of donor contributions. By weaving in real-life examples and testimonials, your messages can create a powerful narrative that inspires further support.

9. Maintain Transparency & Trust

Transparency is key to building donor trust. Use AI to generate clear and concise updates on how contributions are being used and the outcomes achieved. This reinforces your nonprofit’s credibility and encourages continued engagement.

Why a Professional Touch Matters in Personalized Donor Outreach

While artificial intelligence is a powerful tool, it’s not a substitute for the human element. Anyone can access AI these days, but it still takes an experienced hand to guide it toward ideal messaging. Grand River Agency specializes in blending the efficiency of AI with the nuance of professional nonprofit branding expertise. Our certification in Artificial Intelligence for Nonprofit Marketing & Fundraising equips us to help nonprofits leverage these tools effectively while preserving the heartfelt connection that drives donor loyalty.

AI can handle the heavy lifting of data analysis and content generation. But the true magic happens when a professional refines and personalizes the message not just to specific audiences – but specific people. By combining AI’s capabilities with our deep understanding of nonprofit audiences, we ensure that every outreach effort feels genuine, impactful and mission aligned.

Contact me today at ke****@**************cy.org to learn more.

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